The art of the possible.

We believe in experimentation. Getting our hands dirty. Deeply studying the challenge—and the people who are trying to overcome it. Our strategies are the result of user research, technology exploration and numerous proofs of concept. Along the way, we use Design Thinking principles to understand user context, prioritize opportunities and, above all, explore possibilities.

What you'll find us doing:

  • Competitive Analysis
  • Proofs of Concept
  • Site/App Evaluations
  • Roadmapping
  • Technical Recommendations
  • Journey Mapping
  • User Research
  • Persona Development

Around here, everyone's strategic. But someone has to take the lead.

The Strategist

"What's necessary—and
what's possible?"

  • Endlessly curious, utterly organized
  • Part creative, part researcher,
    all business
  • Finds the signal within the noise
The Researcher

"How are users really behaving
and feeling?"

  • Takes nothing at face value
  • Asks, observes, listens
  • Knows the truth is out in the field
The Analyst

"What's the true problem, not just the apparent one?"

  • Loves finding the "why"
    behind the "what"
  • Sees beauty in process
  • Problems were made to be dissected

"Three steps to prepare an enterprise for digital revolution"

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Good design puts users at the center.

Digital design is not just about creating something that looks good. It's about solving for the entire experience—the way information is organized, discovered and employed. Leveraging user-centered design principles, we think about context, emotion and the hurdles users face. Then we create applications that emphasize simplicity while ensuring that the technology itself is as transparent to the experience as possible.

What you'll find us doing:

  • User Stories/Requirements
  • Wireframes + Prototypes
  • Information Architecture
  • Visual Design
  • Interaction Design
  • Usability

Dreamers, makers and doers ahead.

The Designer

"How should
it look and feel?"

  • Being wrong is the journey to being right
  • Designing starts with listening
  • When it work well, it’s effective design

"How should
it work?"

  • Good design is good business
  • Cubicles over conference rooms
  • Explorations inspire excellence
The Architect

"How is it logically
and effectively structured?"

  • If it can’t be found, it doesn’t exist
  • Test, don’t guess
  • Organize around the user, not the company

"Five ways companies can use design thinking for superior customer experiences"

Read our Blog Post


We think like designers. But we're engineering geeks at heart.

We've rebooted the design process, bringing software development and engineering best practices into the DNA of digital design. Leveraging Agile methodologies, re-usable assets and deep technology expertise, we accelerate your time to market. Quickly defining detailed technical architectures. Developing the user experience and applications, setup and configure platforms. And seamlessly integrating with APIs and legacy systems. Now that's sexy.

What you'll find us doing:

  • Technical Architecture
  • Integration + APIs
  • Front-End Development
  • Data Model Development
  • Mobile App Development
  • Dev Ops
  • Back-End approach

In a software-driven world,
we're the ones driving it.

The Engineer

"How can we
make this work?"

  • Unshakably patient, unstoppably persistent
  • The really creative work is under the hood
  • It's gotta be usable, and maintainable
The Coder

"How do we actually
bring this to life?"

  • Debugging is my life
  • Problem solving isn't a 40-hour job
  • Hubris is a fine thing, in moderate doses
The Tester

"Is what we envisioned
what we built?"

  • To test is to think
  • Fix it here before they break it there
  • Start with “Why?”

"Accelerate digital strategy with Virtusa Launchpad"

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Launch, learn, adapt, repeat.

A mobile application is useless unless users actually use it. We see that digital customer experiences are faithfully and functionally executed—through QA and performance testing, deployment and optimization and ongoing analytics. This ensures that what we envisioned is what’s actually built, and what users are engaging with. Then we continually improve the product in-market to respond ever-changing customer needs.

What you'll find us doing:

  • Quality Assurance
  • Application Optimization
  • Performance Testing
  • Usability Testing
  • Production Deployment
  • Analytics

Because test environments are no match for the real world.

The Usability Expert

"How are users
engaging with it?"

  • Usablity is learnability
  • Goals were meant to be accomplished
  • Whatever you do, don't frustrate the user
The Data Scientist

"What are we
learning from it?"

  • There's nothing a good algorithm can't cure
  • Data is information waiting to come to life
  • Every datum tells a story, if you're listening
The Performance Tester

"How can we improve
the experience over time?"

  • I don't have time for latency
  • Rapidly scale or rapidly fail
  • Bottlenecks were meant to be broken

"Key considerations for effective mobile testing"

Read our Blog Post