Strategy + Innovation

Innovation is a discipline, not a happenstance.

The process of developing an idea, improving a process or creating a new method of doing things doesn't happen by accident. Working collaboratively with our clients, our digital strategists develop exciting new ideas—and then quickly validate them by challenging assumptions, building proofs of concept and exploring alternatives. The result is strategy and approach that is fresh, flexible and practical.

  • Innovation Consulting
  • Omni-Channel Strategy
  • Mobile Strategy
  • Content Strategy
  • Data Management Strategy
  • Cloud Advisory Services
  • Cyber Security

Innovation Consulting

We are focused on helping organizations design and create the future, instead of being disrupted by it. We work with clients across a range of industries to identify new growth areas, create new products, improve innovation capabilities, and accelerate organizational change. Our consultants leverage human-centered approaches such as Design Thinking to understand user needs, explore the possibilities of technology and define the requirements for business success. We make innovation happen.

Omni-Channel Strategy

Omni-channel consumers expect everything to be readily available at their fingertips. And they expect the overall brand experience to be consistent across channels. This has quickly crossed over to B2B interactions where partners and suppliers are also expecting a best consumer experience. We help organizations create omni-channel experiences that put the customer—not the channel—at the forefront.

Mobile Strategy

Mobile has redefined how we think about apps. It's opening the door for designing new experiences that complement a brand's physical and online presence. However mobile is much more than offering a responsive online web experience. The real power comes from integrating the context of where, when and what a user is doing. Determining how to launch, market and manage a new mobile product or solution is critical to success. Our mobile strategy offering helps organizations determine a holistic approach for market validation, mobile design, technology selection, architecture and launch plan.

Content Strategy

Whether you are establishing a multi-channel content strategy or creating engaging user experiences through personalization, our content strategy focuses on information architecture, taxonomy, content governance, creation and delivery. We develop strategies to digitize, acquire, optimize and re-use digital assets. Our goal is to help you create content once and publish it everywhere in a way that is contextual, meaningful and relevant.

Data Management Strategy

Data management involves much more than just technology. A holistic approach to data management coordinates people and business processes as well as technology innovation. Our data management strategies help organizations define the best approaches for data architecture, data quality, governance, visualization, metadata, taxonomy, security and storage. We make sure the most important data is accurate and accessible across your business to ensure optimal decision making.

Cloud Advisory Services

The world has shifted to an as-a-service economy. The cloud has changed the way we think about building, deploying and running applications. The cloud now provides the underpinnings for creating great customer and employee experiences. Our Cloud advisory team guides you through cloud planning, implementation, adoption and optimization. We identify cloud computing deployment models (Private, Public, Hybrid), define target-state architecture to achieve Infrastructure as a Service (IaaS), Platform as a Service (PaaS) and Software as a Service (SaaS) operating model goals and formulate cloud policies and standards to ensure you meet your cloud goals.

Cyber Security

In the digital economy, cyber risk is increasing due to the expanding number of services available online and the increasing sophistication of cyber criminals. It is now firmly at the top of the business agenda as high-profile breaches raise fears that hack attacks and other security failures could cripple your business. Our cyber security offering helps you uncover the cyber risks in your business. We provide support to triage, respond and learn from cyber incidents. We help you better secure your organization, operations, products and services by building a world-class cyber program and workforce.

Design + Engineering

Between the logical and the emotional is where great brands thrive.

Building applications is one thing. Creating applications that are truly engaging is something entirely different. The best apps strike a balance between the emotional and logical. To accomplish this requires good design principles and strong engineering prowess. At Virtusa Digital, our design process observes users in their natural working environment to inform our functionality and technology decisions—resulting in applications your users will love.

  • User Experience Design
  • Mobile + Wearable Apps
  • Responsive Web Development
  • Portal Simplification
  • Digital Marketing + Commerce
  • Employee Engagement
  • Enterprise Data Hubs

User Experience Design

The most important part of any application is the user experience. Whether the person using a service is an internal business user, external partner or end consumer, someone is always on the other side of the screen. User Experience encompasses much more than an app’s look and feel, it’s really how it works. We create exceptional experiences by applying our information architecture, interaction design, user interface design and visual design techniques. Our UX designers and developers work directly with you every step of the way to create useful, useable and desirable applications your users will love.

Mobile + Wearable Apps

Mobile is now the preferred method of interaction. Getting things done doesn't always mean being at a desk in front of a computer. We provide full-service mobile and wearable application development to rapidly bring mobile ideas to life. We are experts in native mobile development (iOS + Android), hybrid and HTML5. Our world-class team of mobile designers and engineers are experts in agile methods, continuous integration (DevOps), mobile device management and app store deployments.

Responsive Web Development

Mobile web usage is growing at a rapid rate. A website that is not optimized for mobile usage and performance stands to leave an enormous amount of opportunity and business on the table. Responsive web design prepares websites for the future by making them consistent across a variety of devices by tailoring the experience to the device and context. Our approach separates front end design from content and adjusts layouts to conform to the specific device characteristics and context. We make sure that our responsive websites are beautiful and fully functional across all devices.

Portal Simplification

Traditional bloated portal vendors and their unwieldy architectures are rapidly falling out of favor with organizations that need to respond to rapidly changing business realities. Organizations now want "lean portals" that are lightweight, use modern web technologies, and provide personalized and secured access to relevant information, business processes and, increasingly, other people. Our portal services span consumer portals, B2B portals and internal employee portals. We specialize in improving user engagement, consolidating disparate portal assets by creating a platform and simplifying end user processes through automation.

Digital Marketing + Commerce

Today's consumers are constantly on the go. They expect commerce to occur on any device, anytime and anywhere. Users expect digital commerce to be an integrated omni-channel experience across online stores, mobile app stores, telephone and physical stores. Our ecommerce expertise combined with digital marketing expertise can guide you in establishing integrated commerce and segmentation strategies and/or measuring the effectiveness of your current ecommerce sites by looking at key metrics like conversion rates, average order value, page-abandonment rates, etc.

Employee Engagement

Engaged employees are associated with a range of positive business outcomes. Best in class organizations are able to correlate positive levels of employee engagement with lower turnover and absenteeism, higher productivity, and increased innovation. Our employee engagement framework brings the experience of digital consumers to the enterprise workplace. We help organizations embrace social networking and collaboration, deploy enterprise mobile app stores for internal apps, and implement gamification techniques to improve employee outcomes.

Enterprise Data Hubs

Organizations across all industries are in pursuit of a Customer 360, by integrating customer information across multiple channels, systems, devices and products. Having a 360-degree view of the customer enables enterprises to improve the interaction experience, increase cross-selling, drive customer loyalty and improve retention. Our Enterprise Data Management solutions provide Master Data Management (MDM), Data Integration and Quality, Data Governance, Data Appliances, and Business Intelligence (BI) capabilities to achieve a true 360-degree view of your customers.

Optimization + Automation

Improving time-to-insight. And on-the-fly decision making.

Digital experience is more than what sits in front of your customer. Digital is now affecting all areas of your business. We help large enterprises optimize and automate their core business processes and applications to enable digital transformation.

  • Internet Of
    Things (IOT)
  • Artificial Intelligence (AI) + Cognitive Computing
  • Big Data
    + Analytics
  • Enterprise Mobile
    Management (EMM)
  • Cloud Deployment And Migration
  • Robotics Process Automation (RPA)

Internet Of Things (IOT)

The IoT is rapidly exploding as companies explore the benefits of connecting people, devices and assets to the Internet. Creating enterprise-grade IoT solutions requires a comprehensive approach to devices, software, analytics and cloud capabilities that meet the long term demands of business. It's much more than just connecting your assets to the Internet. We offer a full set of IoT consulting, implementation and management offerings for getting started with the IoT.

Artificial Intelligence (AI) + Cognitive Computing

Artificial Intelligence (AI) is not a new idea but it is rapidly becoming the core of digital transformation. Advances in Big Data, the Internet and the Cloud have significantly advanced AI over the past several years. Cognitive technologies are able to quickly understand that data, learn from it and reason through it. All of this is poised to have a growing impact on business in industries. We provide complete solutions for integrating cognitive capabilities into your applications, products and business processes.

Big Data + Analytics

Organizations are interested in real time fluid analytics and are frequently turning to open source technologies like Hadoop, NoSQL as the method for storing and manipulating data. The rise of Cloud based data tools like Amazon Redshift and Kinesis, Google's BigQuery and IBM Bluemix are all driving a move to hybrid data architectures. We offer a complete set of modern data management capabilities that will allow your organization to rapidly increase time to insight in your business operations through data visualization.

Enterprise Mobile Management (EMM)

As more workers are bringing smartphone, tablets and wearables devices into the workplace and are seeking support for more mobile apps and on the go services, EMM has become increasingly significant. Organizations need a solution that harnesses the power of mobility, without compromising user experience, corporate data security or personal privacy. Our EMM services provide a set of best practices, processes and technology for managing mobile devices, wireless networks and other mobile computing services.

Cloud Deployment And Migration

Rising business demands are increasing the number and complexity of enterprise applications under management. Enterprises world-wide are now embracing the cloud and migrating their application portfolio to gain agility, transparency and cost control. Our approach is to create a cloud migration factory that establishes best practices, procedures, policies and tools for moving to the cloud. We start by performing a comprehensive application portfolio analysis and then rapidly refactor, optimize, test and deploy your applications to the cloud thereby improving overall service delivery.

Robotics Process Automation (RPA)

Robotic process automation (RPA) allows a company to configure a software “robot” to capture and interpret existing applications for processing a transaction, manipulating data, triggering responses and communicating with other digital systems. Advances in software and artificial intelligence are now making it possible to automate even higher value tasks better than ever before. Our RPA solutions go beyond basic "swivel chair" automation of data entry and repetitive tasks by embedding cognitive computing capabilities that use complex algorithms to dynamically make more informed decisions.